Blonde Absolu Ultra-Violet Shampoo for Blonde Hair | Kérastase

Blond Absolu Bain Ultra-Violet Purple Shampoo

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Purple shampoo infused with Hyaluronic Acid neutralizes brassy hair.

4.7

(933)

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Blond Absolu Bain Ultra-Violet Purple Shampoo

Purple shampoo infused with Hyaluronic Acid neutralizes brassy hair.

One size only

Selected250 ml, 1 of 1

Select a size for Blond Absolu Bain Ultra-Violet Purple Shampoo

250 mlSelect a Size for Blond Absolu Bain Ultra-Violet Purple Shampoo

250 ml

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FIND YOUR ROUTINE

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Description + Benefits + How To

FREE YOUR BLONDE

This Ultra-violet iridescent fluid, neutralizes brassy & yellow undertones and boosts color. This anti-brass dual action formula, cleanses the hair of dirt and excess oils, while providing a care benefit to damaged blonde hair allowing you to be able to use daily.

Say goodbye to brassy hair and hello to vibrant, luminous blonde hair.

Packaging might vary.

BENEFITS

Blonde Maintenance

Illuminates Hair

Maintains Color

16x stronger hair*

Helps repair surface damage in one use

Instrumental test after application of Bain Ultra-Violet & Cicaflash: *vs non-conditioned

FREE YOUR BLONDE

FREE YOUR BLONDE

Say goodbye to brassy hair and hello to vibrant, luminous blonde hair.

Packaging might vary.

BENEFITS

BENEFITS

Blonde Maintenance

Illuminates Hair

Maintains Color

16x stronger hair*

Helps repair surface damage in one use

Instrumental test after application of Bain Ultra-Violet & Cicaflash: *vs non-conditioned

HOW TO USE

Step 1 - Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization.

Step 2 - Rinse thoroughly.

In case of direct contact with eyes, rinse thoroughly with water. Avoid eye contact. Adult use only.

B/A PRODUCT CAROUSEL

BEFORE / AFTER

Illustration of the contemplated results obtained after applying:

\ 1. Bain Ultra-Violet](/content/collections/blond-absolu/bain-ultra-violet-purple-shampoo.html)

\ 2. Masque Ultra-Violet](/content/collections/blond-absolu/masque-ultra-violet-purple-hair-mask.html)

\ 3. Blonde Guard](/content/collections/blond-absolu/blonde-guard-wonder-shield-leave-in-spray.html)

after

before

HOW TO USE

Step 1 - Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization.

Step 2 - Rinse thoroughly.

In case of direct contact with eyes, rinse thoroughly with water. Avoid eye contact. Adult use only.

BEFORE / AFTER

Illustration of the contemplated results obtained after applying:

\ 1. Bain Ultra-Violet](/content/collections/blond-absolu/bain-ultra-violet-purple-shampoo.html)

\ 2. Masque Ultra-Violet](/content/collections/blond-absolu/masque-ultra-violet-purple-hair-mask.html)

\ 3. Blonde Guard](/content/collections/blond-absolu/blonde-guard-wonder-shield-leave-in-spray.html)

SCIENCE + INGREDIENTS

SCIENCE

BLOND ABSOLU

ULTIMATE HAIR CARE FOR ALL TYPES OF BLONDE

Whatever your blonde hair: you dare, we care. The Blond Absolu collection provides instant fiber care and immediate anti-brass action to achieve ideal blonding.

Blond Absolu maintains and perfects cool tones through deep ultra-violet neutralizers, hydrates and fortifies the hair fiber, and illuminates hair from within.

KEY INGREDIENTS

Hyaluronic Acid

This ultra concentrated acid strengthens & repairs hair, preventing future hair breakage.

FULL INGREDIENT LIST

SCIENCE

BLOND ABSOLU

ULTIMATE HAIR CARE FOR ALL TYPES OF BLONDE

Blond Absolu maintains and perfects cool tones through deep ultra-violet neutralizers, hydrates and fortifies the hair fiber, and illuminates hair from within.

KEY INGREDIENTS

Hyaluronic Acid

This ultra concentrated acid strengthens & repairs hair, preventing future hair breakage.

FULL INGREDIENT LIST

FRAGRANCE

TOP NOTES

ORANGE BLOSSOM, BERGAMOT, MANDARIN

HEART NOTES

PEONY, FIG, LAUREL

BOTTOM NOTES

CEDARWOOD, MUSK, CARDAMOME

FRAGRANCE

CALIFORNIA SPLASH

The same fragrance you love and know, California Splash. Blooming flowers and dazzling citrus notes as the top notes to reveal a lasting experience, full of youth and audacity.

FRAGRANCE

CALIFORNIA SPLASH

TOP NOTES

ORANGE BLOSSOM, BERGAMOT, MANDARIN

HEART NOTES

PEONY, FIG, LAUREL

BOTTOM NOTES

CEDARWOOD, MUSK, CARDAMOME

PDP Section UGC Banner

FREE YOUR BLONDE!

The dream line up for all types of blondes. #FreeYourBlonde

This is a video carousel. Press Tab to move through the visible videos, and use the Previous and Next buttons to reveal more videos.

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Blond Absolu Routine

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Blond Absolu Serum

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Blond Absolu Grey Hair

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Blond Absolu Texture

FREE YOUR BLONDE!

The dream line up for all types of blondes. #FreeYourBlonde

This is a video carousel. Press Tab to move through the visible videos, and use the Previous and Next buttons to reveal more videos.

Play

Blond Absolu Routine

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Blond Absolu Serum

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Blond Absolu Grey Hair

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Blond Absolu Texture

PDP Section FAQs

FREQUENTLY ASKED QUESTIONS

Why does lightened and bleached hair get brassy?

Bleaching and lightening the hair means removing the hair’s natural pigments which can reveal unwanted undertones. When bleaching very dark based hair color, red or orange undertones can appear. Even light-based hair color can reveal unwanted undertones when bleached. Blond Absolu Bain Ultra-Violet has Ultra-Violet Neutralizers in its formula to cancel out unwanted undertones and get rid of brassiness.

Why should I use Bain Ultra-Violet?

Bain Ultra-Violet should be used to reduce hairs' brassiness, to prolong "salon-fresh" results and improve softness for 2 months.

How often should I use Blond Absolu Bain Ultra-Violet Purple Shampoo?

Use Bain Ultra-Violet Purple Shampoo depending of your need of neutralization to get rid of brassiness and unwanted undertones. Complement by using Bain Lumière on other wash days.

Can the Ultra-Violet Shampoo be used on natural blonde hair?

Yes, the Bain Ultra-Violet Shampoo can be used on both bleached or color treated and natural blond hair.

PDP Section Routine Carousel

COMPLETE YOUR ROUTINE

BLOND ABSOLU

At Kérastase, we believe in the power of a complete haircare routine. Discover the products of this range and maximize your results!

ALL BLONDE HAIR

Blond Absolu Bain Lumiere Shampoo

Shampoo infused with Hyaluronic Acid for all blonde hair types.

4.7

Select a Size for Blond Absolu Bain Lumiere Shampoo

80ml250ml500mlRefill 500ml

Add to cart

Old priceNew price$48.00

Blond Absolu Bain Lumiere Shampoo

ALL BLONDE HAIR

Blond Absolu Bain Ultra-Violet Purple Shampoo

Purple shampoo infused with Hyaluronic Acid neutralizes brassy hair.

4.7

One size only for Blond Absolu Bain Ultra-Violet Purple Shampoo

250 ml

Add to cart

Old priceNew price$48.00

Blond Absolu Bain Ultra-Violet Purple Shampoo

ALL BLONDE HAIR

Blond Absolu Cicaflash Conditioner

Conditioner infused with Hyaluronic Acid for all blonde hair types.

4.7

Select a Size for Blond Absolu Cicaflash Conditioner

250 ml75 ml

Add to cart

Old priceNew price$52.00

Blond Absolu Cicaflash Conditioner

ALL BLONDE HAIR

Blond Absolu Masque Ultra Violet Purple Hair Mask

Purple hair mask infused with Hyaluronic Acid neutralizes brassy hair.

4.6

One size only for Blond Absolu Masque Ultra Violet Purple Hair Mask

200ml

Add to cart

Old priceNew price$70.00

Blond Absolu Masque Ultra Violet Purple Hair Mask

NEW

ALL BLONDE HAIR

Blond Absolu Blonde Guard hydrating wonder shield leave-in spray

Hydrating wonder shield leave-in spray for lightened or highlighted hair.

4.7

Select a Size for Blond Absolu Blonde Guard hydrating wonder shield leave-in spray

190 ml45 ml

Add to cart

Old priceNew price$52.00

Blond Absolu Blonde Guard hydrating wonder shield leave-in spray

PDP Reviews

Reviews Questions & Answers

Reviews

Rating Snapshot

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5 starsstars

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780 reviews with 5 stars.

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85 reviews with 4 stars.

3 starsstars

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27 reviews with 3 stars.

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31 reviews with 1 star.

Overall Rating

4.7

933 Reviews

659 out of 717 (92%) reviewers recommend this product

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Summary of Reviews

AI-generated from customer ratings & reviews, and may include incentivized reviews.

Customers overwhelmingly praise this purple shampoo for its exceptional ability to neutralize brassiness and enhance blonde hair. Reviewers consistently highlight immediate and lasting improvements in color tone, with many describing platinum results and salon-quality finish after just one use. Beyo...

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Most Helpful Favorable Review

5 out of 5 stars.

Helped fix my brassiness BIG TIME!

KatrinaL

7 years ago

I color my hair myself. I have become accustomed to being "brassy" for a a week or so after dying my hair. This MIRACLE product has helped tone my brassiness away and has left my hair feeling healthier than before I even dyed it! I am so impressed and will never use any other product on my color treated blonde hair. I hope my review could help someone else out there who may be stuck in the "brassy" phase and needs a quick and easy way out!

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30 people found this helpful

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5and 4

Most Helpful Critical Review

1 out of 5 stars.

Too dry!

Bethany

7 years ago

I purchased this shampoo as soon as the blonde Absolu collection was launched on their website. Unfortunately I had to return the shampoo because it stripped the blonde highlights from my hair and dried my hair out and I have greasy hair. I only used the shampoo once a week per the instructions. Very disappointed.

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19 people found this helpful

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Non-Incentivised Reviews

1 to 8 of 933 Reviews .

1 – 8 of 933 Reviews

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Most Recent

Mati26

Miami

Review 1

Votes 0

Age55 to 64

Hair TypeThinning

Hair LengthMedium

Hair TextureFine

Hair ConcernAging

Hair ColorGrey

5 out of 5 stars.

Best product on my grey hair 😍

3 days ago

Make my hair look healthy and bright! Smell heavenly

Yes, I recommend this product.

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Jewiltech

Chattanooga, TN

Reviews 4

Votes 0

Age55 to 64

Hair TypeColored

Hair LengthLong

Hair TextureFine

Hair ConcernColor Protection

Hair ColorBlonde

5 out of 5 stars.

Nest Purple Shampoo!!

4 days ago

This is the best purple shampoo I have used. It keeps my hair icy blonde and seems t9nne getting stronger too! I love this line!!!!

Yes, I recommend this product.

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Blondie for life

New Port Richey, FL

Review 1

Votes 0

Age45 to 54

Hair TypeColored

Hair LengthLong

Hair TextureFine

Hair ConcernBreakage

Hair ColorBlonde

5 out of 5 stars.

Great!

7 days ago

All notice how healthy my hair is now❤️. Shiny strong and no breakage.

Yes, I recommend this product.

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Miriah

Destin, Florida

Reviews 4

Votes 0

Age35 to 44

Hair TypeColored

Hair LengthMedium

Hair TextureFine

Hair ConcernDamage

Hair ColorHighlights or Ombre

5 out of 5 stars.

Favorite purple shampoo!

8 days ago

I love this purple shampoo! The pigment is super rich and really helps neutralize the brassy/yellow tones in my blonde without leaving my hair feeling dry. My hair actually feels incredibly soft after using it, which isn’t always the case with purple shampoos. And it smells AMAZING! Definitely one of my favorite purple shampoos I’ve tried. 💜

Yes, I recommend this product.

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BrandyT

Madisonville LA

Review 1

Votes 0

Age55 to 64

Hair TypeFine

Hair LengthMedium

Hair TextureFine

Hair ConcernAging

Hair ColorGrey

5 out of 5 stars.

Refresh that shine

8 days ago

I use the “purple” shampoo at least 2 times per month to keep my silver strands nice and shiny! The fragrance is delicious and this line keeps my hair Looky happy and healthy! Love this wonderful line of Blond Absolu!

Yes, I recommend this product.

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Bostonweather

Boston

Reviews 3

Votes 0

Age45 to 54

Hair TypeColored

Hair LengthMedium

Hair TextureFine

Hair ConcernVolume

Hair ColorHighlights or Ombre

3 out of 5 stars.

Average

13 days ago

It’s average. It works fine but nothing special for the price.

No, I do not recommend this product.

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Response from Kérastase:

13 days ago

Consumer Care Center

We always want every Kérastase ritual to feel exceptionally worthwhile, so we are sorry to hear that this product felt just average and didn't quite justify the price for you.

If you would like help finding a more impactful treatment or a formula that truly delivers standout results for your hair type, please feel free to reach out to our consumer care team or visit your local Kérastase salon!

Cynthia523

Rancho Mirage CA

Reviews 5

Votes 0

Age65 or over

Hair TypeFine

Hair LengthShort

Hair TextureFine

Hair ConcernColor Protection

Hair ColorGrey

5 out of 5 stars.

This is the best purple shampoo ever!

14 days ago

This shampoo removes all the brassiness from my Grey hair. It makes my hair smooth and prevents frizz. I love all the purple products from Kerastase.

Yes, I recommend this product.

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Emaloney

New Kent, VA

Review 1

Votes 0

Age65 or over

Hair TypeColored

Hair LengthMedium

Hair TextureFine

Hair ConcernColor Protection

Hair ColorBlonde

5 out of 5 stars.

My secret to gorgeous hair

18 days ago

This is my go to shampoo! Keeps my blond looking fresh and shiny.

Yes, I recommend this product.

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1 – 8 of 933 Reviews

Questions

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1 - 10 of 13 Questions

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Q: For Blonde hair do I need both purple shampoo and purple mask, or can I just use one of them?

Serenityx663 months ago

1 AnswerAnswer this Question

As a general rule for bleached, thick, and curly hair, we recommend starting with just one, as using both in every wash can sometimes lead to an over-pigmented "dull" look or even a slight purple tint.

Le Care3 months ago

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Q: Can I use this on chemically treated hair? Specifically, hair that has had a Brazilian blowout.

Osconway8 months ago

1 AnswerAnswer this Question

Le Care8 months ago

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Q: I am not getting a lather when I use this shampoo. What can I do to get this product to leather?

BlondeBabe78a year ago

1 AnswerAnswer this Question

Le Carea year ago

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Q: Why have one answer that says, YES it contains sulphates, and another answer, that says NO, it does not contain sulfates. Snips of these YES We only use sulphates in rinse-off products NO Ultra-Violet Purple Shampoo does claim to be sulfate free

NoSulfatesa year ago

1 AnswerAnswer this Question

Le Carea year ago

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Q: Is there any grapefruit or blood orange extract/oils in the fragrance? Asking based on an allergy

beauty123a year ago

1 AnswerAnswer this Question

Ingredient list: Aqua / Water / Eau • Sodium Laureth Sulfate • Coco-Betaine • Sodium Chloride • Glycol Distearate • Parfum / Fragrance • Cocamide Mipa • Dimethicone • Citric Acid • Sodium Benzoate • Sodium Hydroxide • Hexylene Glycol • Ci 60730 / Acid Violet 43 • Salicylic Acid • Carbomer • Limonene • Guar Hydroxypropyltrimonium C H L O R I D E • Hydroxypropyltrimonium Hydrolyzed Wheat Protein • Magnesium Acetate • Glycerin • Sodium Hyaluronate • Tocopherol • Aspartic Acid • Glycine • Arginine • Glutamic Acid • Phenoxyethanol • Leontopodium Alpinum Flower/Leaf Extract • Fumaric Acid • Malva Sylvestris Flower Extract / Mallow Flower Extract • Potassium Sorbate.

Le Carea year ago

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Q: Is this shampoo ok for my very thin hair and if I stoped using it will it make my hair thinner

Hanna bb2 years ago

1 AnswerAnswer this Question

Kerastase2 years ago

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Q: I have hard water and recently purchased the Premiere pre-shampoo treatment and shampoo, but I also need to use the purple shampoo once a week. Should both be used? Or just skip Premiere on purple shampoo days? Please advise.

Kimberly Mc2 years ago

1 AnswerAnswer this Question

Kerastase2 years ago

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Q: My beautiful gray hair suddenly has yellow streaks on top of my head where I use a curling iron. Suspect this use has caused the yellowing. Will Bain ultra violet shampoo get rid of this yellow? Thank you!

Judith462 years ago

1 AnswerAnswer this Question

Kerastase2 years ago

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Q: Can this be used on natural blonde hair?

sille123 years ago

1 AnswerAnswer this Question

Kerastase3 years ago

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Q: Why is the second ingredient on this shampoo sodium laureth sulfate which is not good for chemically processed, colored, frizzy, and dry hair? All shampoos I have from Kerastase have this ingredient second to water as listed in the back of the product.

Mpanes74 years ago

1 AnswerAnswer this Question

Kerastase4 years ago

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1 - 10 of 13 Questions

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