# Blond Absolu Bain Ultra-Violet Purple Shampoo Listen to pronunciation In Stock Purple shampoo infused with Hyaluronic Acid neutralizes brassy hair. 4.7 (933) Write a review Average rating includes incentivized reviews KER Blond Absolu Bain Ultra-Violet Purple Shampoo Purple shampoo infused with Hyaluronic Acid neutralizes brassy hair. One size only [Selected250 ml, 1 of 1](/content/collections/blond-absolu/bain-ultra-violet-purple-shampoo.html?dwvar_bain-ultra-violet-purple-shampoo_size=250ML/index.html) Select a size for Blond Absolu Bain Ultra-Violet Purple Shampoo 250 mlSelect a Size for Blond Absolu Bain Ultra-Violet Purple Shampoo 250 ml - 250 ml Deliver one-time only One-time purchase Subscribe to save Auto-replenish & Enjoy 10% Off Every Order? Join our auto-replenishment service and enjoy the convenience of having your favorite Kérastase products delivered automatically based on the schedule you preset. 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Join now and receive 100 Points JOIN NOW EXCLUSIVE OFFEREnjoy a Pouch & Sample with $85+ Code: GLOSSOIL [LEARN MORE](/content/special-offers.html) ## FIND YOUR ROUTINE You're only 2 mins from your ideal haircare routine. Try our online Hair Diagnosis for a professional experience at home [TAKE QUIZ](/content/hair-quiz.html) Description + Benefits + How To ## FREE YOUR BLONDE This Ultra-violet iridescent fluid, neutralizes brassy & yellow undertones and boosts color. This anti-brass dual action formula, cleanses the hair of dirt and excess oils, while providing a care benefit to damaged blonde hair allowing you to be able to use daily. Say goodbye to brassy hair and hello to vibrant, luminous blonde hair. _Packaging might vary._ ## BENEFITS ## Blonde Maintenance ## Illuminates Hair ## Maintains Color 16x stronger hair\* Helps repair surface damage in one use Instrumental test after application of Bain Ultra-Violet & Cicaflash: \*vs non-conditioned ## FREE YOUR BLONDE ## FREE YOUR BLONDE Say goodbye to brassy hair and hello to vibrant, luminous blonde hair. _Packaging might vary._ ## BENEFITS ## BENEFITS ## Blonde Maintenance ## Illuminates Hair ## Maintains Color 16x stronger hair\* Helps repair surface damage in one use Instrumental test after application of Bain Ultra-Violet & Cicaflash: \*vs non-conditioned ## HOW TO USE Step 1 - Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Step 2 - Rinse thoroughly. _In case of direct contact with eyes, rinse thoroughly with water. Avoid eye contact. Adult use only._ B/A PRODUCT CAROUSEL ## BEFORE / AFTER Illustration of the contemplated results obtained after applying: \\ 1\. Bain Ultra-Violet](/content/collections/blond-absolu/bain-ultra-violet-purple-shampoo.html) \\ 2\. Masque Ultra-Violet](/content/collections/blond-absolu/masque-ultra-violet-purple-hair-mask.html) \\ 3\. Blonde Guard](/content/collections/blond-absolu/blonde-guard-wonder-shield-leave-in-spray.html) after before ## HOW TO USE Step 1 - Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Step 2 - Rinse thoroughly. _In case of direct contact with eyes, rinse thoroughly with water. Avoid eye contact. Adult use only._ ## BEFORE / AFTER Illustration of the contemplated results obtained after applying: \\ 1\. Bain Ultra-Violet](/content/collections/blond-absolu/bain-ultra-violet-purple-shampoo.html) \\ 2\. Masque Ultra-Violet](/content/collections/blond-absolu/masque-ultra-violet-purple-hair-mask.html) \\ 3\. Blonde Guard](/content/collections/blond-absolu/blonde-guard-wonder-shield-leave-in-spray.html) SCIENCE + INGREDIENTS ## SCIENCE #### BLOND ABSOLU ###### ULTIMATE HAIR CARE FOR ALL TYPES OF BLONDE Whatever your blonde hair: you dare, we care. The Blond Absolu collection provides instant fiber care and immediate anti-brass action to achieve ideal blonding. Blond Absolu maintains and perfects cool tones through deep ultra-violet neutralizers, hydrates and fortifies the hair fiber, and illuminates hair from within. ## KEY INGREDIENTS Hyaluronic Acid This ultra concentrated acid strengthens & repairs hair, preventing future hair breakage. FULL INGREDIENT LIST - AQUA / WATER / EAU - • SODIUM LAURETH SULFATE - • COCO-BETAINE - • GLYCOL DISTEARATE - • SODIUM CHLORIDE - • COCAMIDE MIPA - • DIMETHICONE - • CITRIC ACID - • SODIUM BENZOATE - • SODIUM HYDROXIDE - • HEXYLENE GLYCOL - • CI 60730 / ACID VIOLET 43 - • SALICYLIC ACID - • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES - • CARBOMER - • TOCOPHEROL - • ASCORBYL GLUCOSIDE - • CARVONE - • CITRUS AURANTIUM PEEL OIL - • LIMONENE - • LINALYL ACETATE - • LINALOOL - • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE - • SODIUM HYALURONATE - • GERANIOL - • PINENE - • FUMARIC ACID - • PARFUM / FRAGRANCE ## SCIENCE #### BLOND ABSOLU ###### ULTIMATE HAIR CARE FOR ALL TYPES OF BLONDE Blond Absolu maintains and perfects cool tones through deep ultra-violet neutralizers, hydrates and fortifies the hair fiber, and illuminates hair from within. ## KEY INGREDIENTS Hyaluronic Acid This ultra concentrated acid strengthens & repairs hair, preventing future hair breakage. FULL INGREDIENT LIST FRAGRANCE ### TOP NOTES ORANGE BLOSSOM, BERGAMOT, MANDARIN ### HEART NOTES PEONY, FIG, LAUREL ### BOTTOM NOTES CEDARWOOD, MUSK, CARDAMOME ## FRAGRANCE #### CALIFORNIA SPLASH The same fragrance you love and know, California Splash. Blooming flowers and dazzling citrus notes as the top notes to reveal a lasting experience, full of youth and audacity. ## FRAGRANCE #### CALIFORNIA SPLASH TOP NOTES ORANGE BLOSSOM, BERGAMOT, MANDARIN HEART NOTES PEONY, FIG, LAUREL BOTTOM NOTES CEDARWOOD, MUSK, CARDAMOME PDP Section UGC Banner ## FREE YOUR BLONDE! The dream line up for all types of blondes. #FreeYourBlonde This is a video carousel. Press Tab to move through the visible videos, and use the Previous and Next buttons to reveal more videos. Play Blond Absolu Routine Play Blond Absolu Serum Play Blond Absolu Grey Hair Play Blond Absolu Texture ## FREE YOUR BLONDE! The dream line up for all types of blondes. #FreeYourBlonde This is a video carousel. Press Tab to move through the visible videos, and use the Previous and Next buttons to reveal more videos. Play Blond Absolu Routine Play Blond Absolu Serum Play Blond Absolu Grey Hair Play Blond Absolu Texture PDP Section FAQs ## FREQUENTLY ASKED QUESTIONS ### Why does lightened and bleached hair get brassy? Bleaching and lightening the hair means removing the hair’s natural pigments which can reveal unwanted undertones. When bleaching very dark based hair color, red or orange undertones can appear. Even light-based hair color can reveal unwanted undertones when bleached. Blond Absolu Bain Ultra-Violet has Ultra-Violet Neutralizers in its formula to cancel out unwanted undertones and get rid of brassiness. ### Why should I use Bain Ultra-Violet? Bain Ultra-Violet should be used to reduce hairs' brassiness, to prolong "salon-fresh" results and improve softness for 2 months. ### How often should I use Blond Absolu Bain Ultra-Violet Purple Shampoo? Use Bain Ultra-Violet Purple Shampoo depending of your need of neutralization to get rid of brassiness and unwanted undertones. Complement by using Bain Lumière on other wash days. ### Can the Ultra-Violet Shampoo be used on natural blonde hair? Yes, the Bain Ultra-Violet Shampoo can be used on both bleached or color treated and natural blond hair. PDP Section Routine Carousel ## COMPLETE YOUR ROUTINE BLOND ABSOLU At Kérastase, we believe in the power of a complete haircare routine. Discover the products of this range and maximize your results! [ALL BLONDE HAIR](/content/collections/blond-absolu/index.html) ### [Blond Absolu Bain Lumiere Shampoo](/content/collections/blond-absolu/bain-lumiere-shampoo.html) Shampoo infused with Hyaluronic Acid for all blonde hair types. [4.7](/content/collections/blond-absolu/bain-lumiere-shampoo.html) Select a Size for Blond Absolu Bain Lumiere Shampoo 80ml250ml500mlRefill 500ml Add to cart Old priceNew price$48.00 Blond Absolu Bain Lumiere Shampoo [ALL BLONDE HAIR](/content/collections/blond-absolu/index.html) ### [Blond Absolu Bain Ultra-Violet Purple Shampoo](/content/collections/blond-absolu/bain-ultra-violet-purple-shampoo.html) Purple shampoo infused with Hyaluronic Acid neutralizes brassy hair. [4.7](/content/collections/blond-absolu/bain-ultra-violet-purple-shampoo.html) One size only for Blond Absolu Bain Ultra-Violet Purple Shampoo 250 ml Add to cart Old priceNew price$48.00 Blond Absolu Bain Ultra-Violet Purple Shampoo [ALL BLONDE HAIR](/content/collections/blond-absolu/index.html) ### [Blond Absolu Cicaflash Conditioner](/content/collections/blond-absolu/cicaflash-conditioner.html) Conditioner infused with Hyaluronic Acid for all blonde hair types. [4.7](/content/collections/blond-absolu/cicaflash-conditioner.html) Select a Size for Blond Absolu Cicaflash Conditioner 250 ml75 ml Add to cart Old priceNew price$52.00 Blond Absolu Cicaflash Conditioner [ALL BLONDE HAIR](/content/collections/blond-absolu/index.html) ### [Blond Absolu Masque Ultra Violet Purple Hair Mask](/content/collections/blond-absolu/masque-ultra-violet-purple-hair-mask.html) Purple hair mask infused with Hyaluronic Acid neutralizes brassy hair. [4.6](/content/collections/blond-absolu/masque-ultra-violet-purple-hair-mask.html) One size only for Blond Absolu Masque Ultra Violet Purple Hair Mask 200ml Add to cart Old priceNew price$70.00 Blond Absolu Masque Ultra Violet Purple Hair Mask NEW [ALL BLONDE HAIR](/content/collections/blond-absolu/index.html) ### [Blond Absolu Blonde Guard hydrating wonder shield leave-in spray](/content/collections/blond-absolu/blonde-guard-wonder-shield-leave-in-spray.html) Hydrating wonder shield leave-in spray for lightened or highlighted hair. [4.7](/content/collections/blond-absolu/blonde-guard-wonder-shield-leave-in-spray.html) Select a Size for Blond Absolu Blonde Guard hydrating wonder shield leave-in spray 190 ml45 ml Add to cart Old priceNew price$52.00 Blond Absolu Blonde Guard hydrating wonder shield leave-in spray PDP Reviews Reviews Questions & Answers ## Reviews ### Rating Snapshot Select a row below to filter reviews. 5 starsstars 780 780 reviews with 5 stars. 4 starsstars 85 85 reviews with 4 stars. 3 starsstars 27 27 reviews with 3 stars. 2 starsstars 10 10 reviews with 2 stars. 1 starstars 31 31 reviews with 1 star. ### Overall Rating 4.7 933 Reviews 659 out of 717 (92%) reviewers recommend this product ### Review this Product Select to rate the item with 1 star. This action will open submission form. Select to rate the item with 2 stars. This action will open submission form. Select to rate the item with 3 stars. This action will open submission form. Select to rate the item with 4 stars. This action will open submission form. Select to rate the item with 5 stars. This action will open submission form. Adding a review will require a valid email for verification ### Summary of Reviews AI-generated from customer ratings & reviews, and may include incentivized reviews. Customers overwhelmingly praise this purple shampoo for its exceptional ability to neutralize brassiness and enhance blonde hair. Reviewers consistently highlight immediate and lasting improvements in color tone, with many describing platinum results and salon-quality finish after just one use. Beyo... [Show more](/content/collections/blond-absolu/3474636692231.html#/index.html) Helpful? ## Thank you for your feedback Your insights help us improve! Which aspects of this summary did you find most helpful? \* required Clear and concise Accurate and relevant Easy to understand Helped with purchase decision Comprehensive overview Highlighted key features/benefits Other (please specify) Additional comments? You can type a maximum of 250 characters.0/250 maximum Submit ### Supported Languages This summary is AI-generated from ratings and reviews across multiple languages. - English - German - French - Spanish - Portuguese - Italian - Korean - Chinese - Japanese - Arabic Close #### Most Helpful Favorable Review 5 out of 5 stars. ### Helped fix my brassiness BIG TIME! KatrinaL 7 years ago I color my hair myself. I have become accustomed to being "brassy" for a a week or so after dying my hair. This MIRACLE product has helped tone my brassiness away and has left my hair feeling healthier than before I even dyed it! I am so impressed and will never use any other product on my color treated blonde hair. I hope my review could help someone else out there who may be stuck in the "brassy" phase and needs a quick and easy way out! Show Full Review 30 people found this helpful Show Reviews: 5and 4 #### Most Helpful Critical Review 1 out of 5 stars. ### Too dry! Bethany 7 years ago I purchased this shampoo as soon as the blonde Absolu collection was launched on their website. Unfortunately I had to return the shampoo because it stripped the blonde highlights from my hair and dried my hair out and I have greasy hair. I only used the shampoo once a week per the instructions. Very disappointed. Show Full Review 19 people found this helpful Show Reviews: 32and 1 ### Customer Images and Videos All Images Videos - - - - - - - - - - - Next ### Filter Reviews - satisfaction - for blonde hair - color - smell - purchase - sheen - softness - appearance Show More Filters Rating - 1 star - 2 stars - 3 stars - 4 stars - 5 stars Age - 18 to 24 - 25 to 34 - 35 to 44 - 45 to 54 - 55 to 64 - 65 or over Hair Type - Colored - Curly - Damaged - Dry - Fine - Oily - Thinning Hair Texture - Fine - Thick - Coarse Hair Concern - Aging - Dandruff - Frizz - Oily scalp - Dry hair - Volume - Breakage - Color Protection - Damage - Dry scalp - Unruly Hair Color - Blonde - Brunette - Red - Black - Highlights or Ombre - Grey Non-Incentivised Reviews - Show non-incentivised reviews 1 to 8 of 933 Reviews . 1 – 8 of 933 Reviews Sort by Most Recent - Most Relevant - Most Helpful - Highest to Lowest Rating - Lowest to Highest Rating - Most Recent Mati26 Miami Review 1 Votes 0 Age55 to 64 Hair TypeThinning Hair LengthMedium Hair TextureFine Hair ConcernAging Hair ColorGrey 5 out of 5 stars. ### Best product on my grey hair 😍 3 days ago Make my hair look healthy and bright! Smell heavenly Yes, I recommend this product. Helpful? 0 Helpful(0) 0 Not helpful(0) Report Jewiltech - Received an incentive Chattanooga, TN Reviews 4 Votes 0 Age55 to 64 Hair TypeColored Hair LengthLong Hair TextureFine Hair ConcernColor Protection Hair ColorBlonde 5 out of 5 stars. ### Nest Purple Shampoo!! - Received an incentive 4 days ago This is the best purple shampoo I have used. It keeps my hair icy blonde and seems t9nne getting stronger too! I love this line!!!! Yes, I recommend this product. Helpful? 0 Helpful(0) 0 Not helpful(0) Report Blondie for life New Port Richey, FL Review 1 Votes 0 Age45 to 54 Hair TypeColored Hair LengthLong Hair TextureFine Hair ConcernBreakage Hair ColorBlonde 5 out of 5 stars. ### Great! 7 days ago All notice how healthy my hair is now❤️. Shiny strong and no breakage. Yes, I recommend this product. Helpful? 0 Helpful(0) 0 Not helpful(0) Report Miriah Destin, Florida Reviews 4 Votes 0 Age35 to 44 Hair TypeColored Hair LengthMedium Hair TextureFine Hair ConcernDamage Hair ColorHighlights or Ombre 5 out of 5 stars. ### Favorite purple shampoo! 8 days ago I love this purple shampoo! The pigment is super rich and really helps neutralize the brassy/yellow tones in my blonde without leaving my hair feeling dry. My hair actually feels incredibly soft after using it, which isn’t always the case with purple shampoos. And it smells AMAZING! Definitely one of my favorite purple shampoos I’ve tried. 💜 Yes, I recommend this product. Helpful? 0 Helpful(0) 0 Not helpful(0) Report BrandyT Madisonville LA Review 1 Votes 0 Age55 to 64 Hair TypeFine Hair LengthMedium Hair TextureFine Hair ConcernAging Hair ColorGrey 5 out of 5 stars. ### Refresh that shine 8 days ago I use the “purple” shampoo at least 2 times per month to keep my silver strands nice and shiny! The fragrance is delicious and this line keeps my hair Looky happy and healthy! Love this wonderful line of Blond Absolu! Yes, I recommend this product. - Helpful? 0 Helpful(0) 0 Not helpful(0) Report Bostonweather Boston Reviews 3 Votes 0 Age45 to 54 Hair TypeColored Hair LengthMedium Hair TextureFine Hair ConcernVolume Hair ColorHighlights or Ombre 3 out of 5 stars. ### Average 13 days ago It’s average. It works fine but nothing special for the price. No, I do not recommend this product. Helpful? 0 Helpful(0) 0 Not helpful(0) Report Response from Kérastase: 13 days ago Consumer Care Center We always want every Kérastase ritual to feel exceptionally worthwhile, so we are sorry to hear that this product felt just average and didn't quite justify the price for you. If you would like help finding a more impactful treatment or a formula that truly delivers standout results for your hair type, please feel free to reach out to our consumer care team or visit your local Kérastase salon! Cynthia523 - Received an incentive Rancho Mirage CA Reviews 5 Votes 0 Age65 or over Hair TypeFine Hair LengthShort Hair TextureFine Hair ConcernColor Protection Hair ColorGrey 5 out of 5 stars. ### This is the best purple shampoo ever! - Received an incentive 14 days ago This shampoo removes all the brassiness from my Grey hair. It makes my hair smooth and prevents frizz. I love all the purple products from Kerastase. Yes, I recommend this product. Helpful? 0 Helpful(0) 0 Not helpful(0) Report Emaloney - Received an incentive New Kent, VA Review 1 Votes 0 Age65 or over Hair TypeColored Hair LengthMedium Hair TextureFine Hair ConcernColor Protection Hair ColorBlonde 5 out of 5 stars. ### My secret to gorgeous hair - Received an incentive 18 days ago This is my go to shampoo! Keeps my blond looking fresh and shiny. Yes, I recommend this product. - Helpful? 0 Helpful(0) 0 Not helpful(0) Report 1 – 8 of 933 Reviews - Previous Reviews - [Next Reviews](/content/collections/blond-absolu/3474636692231.html?bvstate=pg:2/ct:r/index.html) ## Questions Ask a question 1 - 10 of 13 Questions Sort by ### Q: For Blonde hair do I need both purple shampoo and purple mask, or can I just use one of them? Serenityx663 months ago 1 AnswerAnswer this Question - **A:** Whether you need both or just one depends on two things: how much brassiness you are trying to neutralize and how dry your hair is. As a general rule for bleached, thick, and curly hair, we recommend starting with just one, as using both in every wash can sometimes lead to an over-pigmented "dull" look or even a slight purple tint. Le Care3 months ago Helpful? D8C4887F-DCA8-44A1-801A-CFE76C084647(0) 6E2D45C3-5453-4298-8F0D-3720663176C5(0) Report ### Q: Can I use this on chemically treated hair? Specifically, hair that has had a Brazilian blowout. Osconway8 months ago 1 AnswerAnswer this Question - **A:** While the toning aspect of the purple shampoo won't harm your Brazilian blowout, the presence of sulfates could significantly shorten the life of your treatment. Always prioritize gentle, sulfate-free options for post-Brazilian blowout care. Le Care8 months ago Helpful? D8C4887F-DCA8-44A1-801A-CFE76C084647(0) 6E2D45C3-5453-4298-8F0D-3720663176C5(0) Report ### Q: I am not getting a lather when I use this shampoo. What can I do to get this product to leather? BlondeBabe78a year ago 1 AnswerAnswer this Question - **A:** It's common for purple shampoos to lather less. For a better foam with your Blond Absolu Bain Ultra-Violet, try these tips: ensure hair is thoroughly wet, emulsify the shampoo in your hands first, and use a double-wash method (the second wash will lather much better!). You can also add a little more water to activate the product before adding more shampoo. Le Carea year ago Helpful? D8C4887F-DCA8-44A1-801A-CFE76C084647(0) 6E2D45C3-5453-4298-8F0D-3720663176C5(0) Report ### Q: Why have one answer that says, YES it contains sulphates, and another answer, that says NO, it does not contain sulfates. Snips of these YES We only use sulphates in rinse-off products NO Ultra-Violet Purple Shampoo does claim to be sulfate free NoSulfatesa year ago 1 AnswerAnswer this Question - **A:** We apologize for any confusion regarding this matter. To confirm, our Blond Absolu Bain Ultra-Violet Purple Shampoo does indeed contain Sodium Laureth Sulfate. Le Carea year ago Helpful? D8C4887F-DCA8-44A1-801A-CFE76C084647(0) 6E2D45C3-5453-4298-8F0D-3720663176C5(0) Report ### Q: Is there any grapefruit or blood orange extract/oils in the fragrance? Asking based on an allergy beauty123a year ago 1 AnswerAnswer this Question - **A:** Hello Beauty123, Thanks for asking about Bain Ultra-Violet Purple Shampoo. We can assist you by providing you with the complete ingredient list. Ingredient list: Aqua / Water / Eau • Sodium Laureth Sulfate • Coco-Betaine • Sodium Chloride • Glycol Distearate • Parfum / Fragrance • Cocamide Mipa • Dimethicone • Citric Acid • Sodium Benzoate • Sodium Hydroxide • Hexylene Glycol • Ci 60730 / Acid Violet 43 • Salicylic Acid • Carbomer • Limonene • Guar Hydroxypropyltrimonium C H L O R I D E • Hydroxypropyltrimonium Hydrolyzed Wheat Protein • Magnesium Acetate • Glycerin • Sodium Hyaluronate • Tocopherol • Aspartic Acid • Glycine • Arginine • Glutamic Acid • Phenoxyethanol • Leontopodium Alpinum Flower/Leaf Extract • Fumaric Acid • Malva Sylvestris Flower Extract / Mallow Flower Extract • Potassium Sorbate. Le Carea year ago Helpful? D8C4887F-DCA8-44A1-801A-CFE76C084647(0) 6E2D45C3-5453-4298-8F0D-3720663176C5(1) Report ### Q: Is this shampoo ok for my very thin hair and if I stoped using it will it make my hair thinner Hanna bb2 years ago 1 AnswerAnswer this Question - **A:** Hello Hanna bb, thank you for your inquiry about the BAIN ULTRA-VIOLET PURPLE SHAMPOO. This product is safe for all types of hair, including fine hair. We hope this information is helpful! Kerastase2 years ago Helpful? D8C4887F-DCA8-44A1-801A-CFE76C084647(0) 6E2D45C3-5453-4298-8F0D-3720663176C5(0) Report ### Q: I have hard water and recently purchased the Premiere pre-shampoo treatment and shampoo, but I also need to use the purple shampoo once a week. Should both be used? Or just skip Premiere on purple shampoo days? Please advise. Kimberly Mc2 years ago 1 AnswerAnswer this Question - **A:** Hello there Kimberly, thanks for asking about these products. We would recommend using the BAIN ULTRA-VIOLET PURPLE SHAMPOO by itself. For your other shampoos, you can continue to use our CONCENTRÉ DÉCALCIFIANT ULTRA-RÉPARATEUR REPAIRING PRE-SHAMPOO TREATMENT and BAIN DÉCALCIFIANT RÉPARATEUR REPAIRING SHAMPOO together. We hope this helps! Kerastase2 years ago Helpful? D8C4887F-DCA8-44A1-801A-CFE76C084647(0) 6E2D45C3-5453-4298-8F0D-3720663176C5(0) Report ### Q: My beautiful gray hair suddenly has yellow streaks on top of my head where I use a curling iron. Suspect this use has caused the yellowing. Will Bain ultra violet shampoo get rid of this yellow? Thank you! Judith462 years ago 1 AnswerAnswer this Question - **A:** Hell Judith46, Bain Ultra Violet Shampoo neutralizes brassy and yellow undertones in lightened, cool blonde, bleached, or grey hair. Kerastase2 years ago Helpful? D8C4887F-DCA8-44A1-801A-CFE76C084647(0) 6E2D45C3-5453-4298-8F0D-3720663176C5(0) Report ### Q: Can this be used on natural blonde hair? sille123 years ago 1 AnswerAnswer this Question - **A:** Hello sille12, thanks for asking about Bain Ultra-Violet Purple Shampoo. It can be used on natural blonde hair and color-treated blonde hair. We hope this helps! Kerastase3 years ago Helpful? D8C4887F-DCA8-44A1-801A-CFE76C084647(1) 6E2D45C3-5453-4298-8F0D-3720663176C5(0) Report ### Q: Why is the second ingredient on this shampoo sodium laureth sulfate which is not good for chemically processed, colored, frizzy, and dry hair? All shampoos I have from Kerastase have this ingredient second to water as listed in the back of the product. Mpanes74 years ago 1 AnswerAnswer this Question - **A:** Hi Mpanes7, Thank you for your interest in our Bain Ultra Violet Purple Shampoo. Sulphates are ingredients that create the foaming effect of shampoos and shower gels for example and that help rid the skin and hair of soiling. We only use sulphates in our rinse-off products. These products can be used without any fear of skin or scalp irritation as the contact with the skin is very short. Sulphates are ingredients synthesized in the laboratory from fatty alcohol and ours come from a vegetable origin. Sulphates are used at an appropriate concentration to ensure the efficiency of our products without any compromise on skin or scalp tolerance. Additionally, we offer products that do not contain any sulfates. Kerastase4 years ago Helpful? D8C4887F-DCA8-44A1-801A-CFE76C084647(0) 6E2D45C3-5453-4298-8F0D-3720663176C5(1) Report 1 - 10 of 13 Questions - Previous Questions - [Next Questions](/content/collections/blond-absolu/3474636692231.html?bvstate=pg:2/ct:q/index.html) PDP Product Recs